Lobster Eye

Lobster Eye is a creative studio based in London/New York/Los Angeles co-founded by Ruth Hogben and Andrea Gelardin. Established on the key principals of innovation and excellence, the aim is to offer outstanding creative direction at every stage from conception to completion.

Drawing on the formidable combined experience of its co-founders — experience that extends to top flight filmmaking and photography, curation and merchandise design — Lobster Eye has quickly established itself as a creative powerhouse, having already collaborated with a number of leading forces within the fashion and music industries.

Working on behalf of client Lady Gaga, the studio rapidly re-established the visual codes associated with one of the world’s most popular recording artists, producing a string of incendiary live performances, including Lady Gaga’s performance at the 2016 Academy Awards, the 2016 Grammy Awards (for which they collaborated with Intel on a major tribute to David Bowie), the 2017 Super Bowl Halftime Show and the Joanne World Tour 2017/2018

Taking its name from a unique feat of nature that allows for pin-sharp 360 vision, Lobster Eye has been responsible for creating some of the most arresting pop culture imagery of recent times, harnessing a multidisciplinary method to present a unique and original understanding of visual culture in the digital age.

Ruth Hogben is widely considered a pioneer of fashion film. A leading proponent of digital marketing and new technology, she is known globally for image making largely characterised by bold direction and ravishing beauty, with a roster of clients including Kanye West, Gareth Pugh, Wayne McGregor, Louis Vuitton, Francois Nars, MAC Cosmetics, Selfridges and Hugo Boss. Hogben has also worked on numerous editorial campaigns, appearing in print in LOVE, Dazed & Confused, and AnOther Magazine, amongst others.

Andrea Gelardin is widely known within the fashion and entertainment industries for her highly attuned curatorial eye, having worked extensively with fêted fashion photographer Nick Knight, representing his online platform SHOWstudio. She has created projects for Louis Vuitton (including the Moscow Art Fair, America’s Cup and LV Art Talks) and over the past few years has produced content for numerous top flight brands including Gucci, Fiorucci, Swarovski, Topshop, Burberry and Apple.

LOBSTER EYE

For general enquiries and portfolio requests:

studio@lobstereye.com


+44 776 232 1180 (UK)
+1 347 343 1182 (USA)

 

Alexander Mcqueen SS10 Catwalk Show Film
Lady Gaga Coachella 2017 Intro Film
Prince Nothing Compares 2 U – music video
Elle USA Cover 2018
Dior Poison Parfum Commercial
Lady Gaga Perfect Illusion – music video
Lady Gaga (David Bowie Tribute) Grammys 2016 performance – creative direction
Gareth Pugh Joie De Vivre
The Independent Alexander McQueen
Kanye West Lost In The World – music video
Lady Gaga Super Bowl Halftime Show 2017 – creative direction
Lady Gaga Joanne World Tour Intro film
Lady Gaga Monster Ball Tour – Intro Film
AnOther Magazine Kate Moss Cover
Gareth Pugh SS11 Film
Lady Gaga Super Bowl – Photography
Beyond The Glass Film
Lady Gaga Coachella Speechless
LED
Lady Gaga Perfect Illusion – photography
Lady Gaga Coachella – Visual Content Directors
Lady Gaga x Intel Grammys Commercial
Dazed and Confused Metallic
Lady Gaga – American Music Awards – The Cure
Another Magazine Couture
Lady Gaga Merchandise – Design, Creative Direction and Photography
Lady Gaga Joanne World Tour Rhino Film
Veuve Clicquot x Gareth Pugh Film
Lady Gaga Intel x Grammys Commercial
Dazed and Confused Michaela De Prince
Lady Gaga Joanne World Tour Backstage Film
Alexander McQueen Savage Beauty Exhibition Films
Karlie Kloss – Me
Lady Gaga Coachella – Photography
Lady Gaga Joanne World Tour Drippy Face Film
AnOther Magazine
Lady Gaga AMAs 2016 Performance – creative direction
Gareth Pugh x Wayne Mcgregor Movement Film
AnOther Magazine Kate Moss Film
Poppy
Gareth Pugh AW15 Film
Fendi Venus in Fendi Film
Gareth Pugh Cube Film
Gareth Pugh SS16 Film
Elle USA 2014
Pins and Needles Film
Gareth Pugh Pitti Uomo Film
Gareth Pugh x MAC Cosmetics Film
Lady Gaga Monster Ball Tour Bone Tattoo Film
Philippe Starck Film
Dazed and Confused Crystallised
Love Magazine x Louis Vuitton Fan Club Film
Lady Gaga Monster Ball Tour Rising Block Film
Fendi Furiosa Fragrance Commercial
W magazine x Cara Delevingne – Come And Find Me
Elle USA Cover 2016
Gareth Pugh “Llorando” AW17 Show Invite Film
Isabella Blow Tribute Film
Puking Millie
Gareth Pugh AW09 Film
NARS
Gareth Pugh SS12 Film
Lady Gaga Monster Ball Tour Paws Up Film
Lady Gaga Monster Ball Tour Manifesto Film
Dazed and Confused Red
Love Magazine x Jourdan Dunn Film
Lady Gaga Monster Ball Tour – Poker Face Film
Selfridges Power Film
SHOWstudio Fashion Bodies- English Film

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[image_2_image] => Array ( [0] => 483 ) [_image_2_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_3_image] => Array ( [0] => 484 ) [_image_3_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_4_image] => Array ( [0] => 485 ) [_image_4_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_5_image] => Array ( [0] => 486 ) [_image_5_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_6_image] => Array ( [0] => 487 ) [_image_6_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_7_image] => Array ( [0] => 488 ) [_image_7_image] => Array ( [0] => field_5c99f9bc90a89 ) [image_8_image] => Array ( [0] => 489 ) [_image_8_image] => Array ( [0] => field_5c99f9bc90a89 ) [image] => Array ( [0] => 9 ) [_image] => Array ( [0] => field_5c99f9ae90a88 ) [video_url] => Array ( [0] => ) [_video_url] => Array ( [0] => field_5c8106a096dbf ) [_yoast_wpseo_primary_category] => Array ( [0] => ) )